Milou was conceptualized in the beautiful snow-clad mountains and the scenic meadows of Switzerland. Milou's exciting journey as a swiss kids brand started in 1987. In 2002, Picabo Textiles GmbH, Zurich bought Milou's brand ownership and now sells it exclusively in Coop City store across Switzerland. By 2004, Milou started its global journey, an inspiration to create exciting and comfortable kids wear for children across the world.
In our journey so far, we have established more than 200 store across Europe and Asia.
We strive to create comfortable, stylish and elegant clothing for children aged 0-12 that keeps them smiling.
Our clothes are an expression of their happiness and attitude.
Our journey of 30+ years has been blessed by the happy smiles off parents and children
who shower their love on Milou.
A child’s mind is like pure water, reflecting everything it sees. Like the crystal-clear waters of the Lake Cumo reflects the gorgeous sceneries of the Swiss Alps, Milou wanted to create signature clothing for children that reflected their happiness, innocence, and mischief.
At Milou, we wanted to fill the gap that existed between what the children would get to wear and what the parents were looking for. We took special care to procure special quality of clothes to suit the soft skin of the children. We researched extensively and chose inks that were skin-friendly and eco-friendly.
Our new range of kids clothing is inspired by Reflections. It resulted from our desire to create clothing that reflects the joys of parenting and childhood.
- To create comfortable clothing that reflects the child’s innocence and blissfull nature.
- To create trendy and ethnic dresses that suit regions and celebrations.
- To create quality clothing that adhere to strict European quality processes.
- To deliver comfortable, trendy and fun-to-wear Swiss kids wear at affordable rates.
- To adhere to lawful and ethical business policies that care for the environment and the society.
- To offer an exclusive and child-friendly shopping experience online and offline.
"Hi, I purchased a blue knitted cotton shorts online for my toddler. The quality was super. It was very comfortable, especially since he just started walking. The shorts had enough space even when wearing a diaper. Thank you Milou"
"Material was very soft and it was very comfortable. Very good for kids. Compared to other brands, colour combination and designs were very good and true value for money. But I found choice to be a little less. Maybe I’ll try out the collections in the store next time."
"I bought a frock for my 3-year-old baby girl online. The stitching was a perfect fit. The embroidery work was very cute and it looked very nice on my girl. The price was ok with good value for money. Also, it was cheaper than some of the other brands I saw online (I mean for the design and quality)"
"Online collection is a bit less for my liking. But I bought two dresses for my little girls. Design was excellent, especially colour combinations. Fabric quality was also very nice. Thanks, Milou"