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The Origin

MILOU was conceptualised in the beautiful country of Switzerland and registered as a kids wear brand in 1987. Since 2002, MILOU has been owned by PICABO TEXTILES Gmbh, Zurich and exclusively sold in COOP CITY stores across Switzerland. In 2004, we just had to see the world and meet other kids and so picking up our travel bags, we created our global footprint and expanded operations to Europe and Asia. We currently run more than 200 stores worldwide.

Our dream

Simply put, it is to make as many children as happy as possible and ensure our clothes are an extension of their personality.

Our Mission

Our mission is to offer modern and practical garments for babies and children. Our products - cute, comfortable and functional, are the favourites in every child‘s wardrobe. Our garments are known for their high quality at affordable prices. For more than two decades, we have established a name for excellent design and a value for money proposition which has earned us many happy and content customers. Today at MILOU, we still guarantee the same.

Our Beliefs

With over 25 years in the textile industry, we have stuck to our core strengths of hard work, determination and a sound vision. Our eco-friendly factories manufacture a wide range of clothes with the most stringent standards of compliance, adapted and delivered at reasonable prices to suit every market.

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